Easy Summer Trends you can Incorporate into your WFM Outfits

Summer 2020 is here and many of us are still working from home and navigating family life. That also means nothing much has really changed from a work wear perspective. I still advise my clients to dress comfortably, incorporate layering and dress head to toe- especially if you're giving a presentation or on a virtual interview.

However, with a new season comes new trends that you can incorporate into your work from home wardrobe. Incorporating trends that speak to your personal style and brand not only help add newness to your daily looks but they can also help boost your productivity and confidence. What you wear has a direct impact on your mindset. So even when no one, except you, is looking- dressing to your unique personal style and bringing in new pieces can help put you in the work mindset. 

Here are 4 refreshing summer trends that are perfect additions to your work from home attire.
Linen- A breathable natural fiber that's perfect for summer days when you go from work, to playtime with the kiddos and back to work. Caution- linen wrinkles so look for a linen blend.

Neutrals- Calm and comforting colors that are easy to mix and match with whatever your work from home day entails. Attending a work Zoom meeting? Wear a khaki colored utility blouse with a printed scarf. Heading out to get curbside take out? Take the scarf off. Hoping onto an evening Zoom call? Pop the scarf back on.

Puff Sleeves- Add some fun to your Zoom meeting outfit with a puff sleeve top!

Bermuda Shorts- Yup, actual bottoms.. The Bermuda short style is perfect for a casual yet polished look. It'll keep you cool as you work all day and then head out the door for a social distancing get together.

Keep in mind, you don't have to wear a trend just because it's a trend. If you do decide to incorporate trends ensure that they work back to you authentic personal style.

What new trends will you be incorporating?

Authentic Style Campaign- Debbie Karch

344pm’s weekly Authentic Style Campaign features an inspirational woman entrepreneur or executive whose style I admire and reflects their unparalleled personal brand. 

Today’s Authentic Style Spotlight is on Debbie Karch who is a partner at Happier.

Debbie has a strong track record of energizing thought leaders and teams to develop brand-making programs using their unique strengths. She easily recognizes people’s capabilities and is the first person to support them. Debbie’s genuine brand always shines through her caring nature, her curiosity and  amazing sense of humor.

Here’s what Debbie has to say about her brand and style:

About: I partner with Nataly Kogan, the founder of Happier, to help people strengthen their emotional health and resilience by making science-backed, practical skills part of their daily lives with the Happier Method™. 

During the pandemic, we’ve been sharing our emotional health skills and practices through virtual keynotes, training sessions for teams, companies, and medical workers, and free weekly webinars. 

You’re invited to join us this and every Wednesday at 12 noon ET for our free Well-Being Wednesday Webinar to learn ways to help you better manage stress and find moments of joy and connection during this challenging time.

We’re also incredibly passionate about our Elevating Women Leaders program, which is a virtual group for women executives and founders, dedicated to cultivating emotional health and elevated leadership skills to lead, grow, and thrive in a sustainable way.

What 3 words describe your personal style? Upbeat, colorful, with a twist

How does your style reflect your personal brand?  I haven’t really considered this before. I try to embrace my attributes and what people reflect back to me, which is that I’m friendly, warm, extroverted, smart, intuitive, curious, and up-to-stuff and I think I wear clothes and accessories that accentuate those qualities.

What is your signature piece? Other than my glasses and sassy hair (must-haves for this 50+ gal), I have a knack for finding comfortable, supportive shoes with style.

Learn more about Debbie and Happier HERE

Follow Debbie on Facebook, Instagram and LinkedIn

Authentic Style Campaign- Laura Allen

344pm’s weekly Authentic Style Campaign features an inspirational woman entrepreneur or executive whose style I admire and reflects their unparalleled personal brand. 

Today’s Authentic Style Spotlight is on Laura Allen who is the founder of ThePitchGirl.com

Laura helps entrepreneurs who are experts in their field and are looking for a better way to sell their services. I personally worked with Laura and will say what she did for me in less than an hour I couldn’t do for myself in 3 years… And that was to create a powerful pitch. At the core Laura is someone who’s been there, done that and genuinely cares for her clients. She brings her fabulous no-nonsense self to everything she does. Her stand out style and brand always shine bright!

Here’s what Laura has to say about her brand and style:

About: I help my clients pitch themselves in just 15 Seconds, so that they can “Sell Without the Hell.”

What 3 words describe your personal style? Professional yet Edgy

How does your style reflect your personal brand?  My bright red hair is a good contrast to my more traditional business suit pieces. Everything I own needs to be comfortable, so most of my new items are made with ponte, which is my favorite fabric on the planet.

What is your signature piece? Suit Jacket, I probably have 50 of them! LOL!

Learn more about Laura Here

Follow Laura on Facebook, Twitter and Instagram

Authentic Style Campaign- Jane Tabachnick

344pm’s weekly Authentic Style Campaign features an inspirational woman entrepreneur or executive whose style I admire and reflects their unparalleled personal brand. 

Today’s Authentic Style Spotlight is on Jane Tabachnick who is the founder of Jane Tabachnick & Co.

Jane and her team have helped 100’s of authors reach best seller status. She was named one of Fast Company’s top 100 people online and a Woman of the Future. She herself is an acclaimed author with her latest release, a guidebook to help non-techies with Zoom. At the root of her success is Jane’s creative and supportive nature. Qualities that shine bright in her brand and style- You’ll always spot Jane wearing her most fabulous glasses.

Here’s what Jane has to say about her brand and style:

About: I create thought leaders and visible experts. My company Jane Tabachnick & Co provides content strategy and public relations mentoring, and helps experts become published authors, then leverage their book to reach their goals. I help people share their message more widely, be seen as thought leaders, create more impact, and grow their profits.

What 3 words describe your personal style? Confident. Unique. Visible.

How does your style reflect your personal brand?  For me, style is a way of being. As a company founder, I am my brand, as are many of my clients – they are their brand.

Many of us experience the world through our eyes, so having a strong visual representation of your brand is important. Studies have shown that images can create stronger memories than spoken words or written text. Your style can be reflected in both your personal style, as well as your brand’s logo, images and colors. Feeling confident in our personal brand comes through and people can sense it; this helps attract clients.

I joke that I am a recovering fashion designer, as that was my first career, so fashion and style are etched in my DNA.

What is your signature piece? My eyeglasses. I did not need glasses until late in life. While I was initially disappointed that I needed them, I realized I had a new opportunity to accessorize.

Learn more about Jane Here

Check out her book, Zoom Meetings: A Guide for the Non-Techie

Follow Jane on  Facebook, Twitter and LinkedIn

Authentic Style Campaign- Susan Kokura

344pm’s weekly Authentic Style Campaign features an inspirational woman entrepreneur or executive whose style I admire and reflects their unparalleled personal brand. 

Today’s Authentic Style Spotlight is on Susan Kokura who is a Clinical Pharmacy Manager: Specialty Pharmacy/Special Projects at  New York Presbyterian Health System/ Author and creator of  Adventures of Molz Series.

Susan wears many hats from working in healthcare and part of the team ensuring medication availability at a local hospital during this pandemic, to author, poet, foodie, mom of 2 boys and much more! While it all may seem exhausting, everything that Susan does comes genuinely from the heart. Her light shines bright in her authenticity. Susan is a true force to be reckoned with and I am honored to call her a friend and client.

Here’s what Susan has to say about her brand and style:

About: South Indian mom, author, Clinical Pharmacy manager

What 3 words describe your personal style? Fun creatively, polished professional and bold.

How does your style reflect your personal brand? I try to match my personality with my style.  Being yourself and authenticity is a brand that I like to reflect in my personality as well as style!

What is your signature piece? Bracelet cuff

Learn more about Susan Here

Follow Susan on Instagram , Facebook , and LinkedIn