344pm’s weekly Authentic Style Campaign features an inspirational woman entrepreneur or executive whose style I admire and reflects their unparalleled personal brand.
Today’s Authentic Style Spotlight is on Jane Tabachnick who is the founder of Jane Tabachnick & Co.
Jane and her team have helped 100’s of authors reach best seller status. She was named one of Fast Company’s top 100 people online and a Woman of the Future. She herself is an acclaimed author with her latest release, a guidebook to help non-techies with Zoom. At the root of her success is Jane’s creative and supportive nature. Qualities that shine bright in her brand and style- You’ll always spot Jane wearing her most fabulous glasses.
Here’s what Jane has to say about her brand and style:
About: I create thought leaders and visible experts. My company Jane Tabachnick & Co provides content strategy and public relations mentoring, and helps experts become published authors, then leverage their book to reach their goals. I help people share their message more widely, be seen as thought leaders, create more impact, and grow their profits.
What 3 words describe your personal style? Confident. Unique. Visible.
How does your style reflect your personal brand? For me, style is a way of being. As a company founder, I am my brand, as are many of my clients – they are their brand.
Many of us experience the world through our eyes, so having a strong visual representation of your brand is important. Studies have shown that images can create stronger memories than spoken words or written text. Your style can be reflected in both your personal style, as well as your brand’s logo, images and colors. Feeling confident in our personal brand comes through and people can sense it; this helps attract clients.
I joke that I am a recovering fashion designer, as that was my first career, so fashion and style are etched in my DNA.
What is your signature piece? My eyeglasses. I did not need glasses until late in life. While I was initially disappointed that I needed them, I realized I had a new opportunity to accessorize.
Learn more about Jane Here
Check out her book, Zoom Meetings: A Guide for the Non-Techie
Follow Jane on Facebook, Twitter and LinkedIn
