344pm’s weekly Authentic Style Campaign features an inspirational woman entrepreneur or executive whose style I admire and reflects their unparalleled personal brand.
Today’s Authentic Style Spotlight is on Joya Dass who is the Founder of LadyDrinks Womens Networking.
Joya is a TV news anchor, world traveler, founder of Lady Drinks and the most determined and motivated person I know. I met her 6 years ago and quickly learned that if she wants to do something, she will indeed do it and she will support others in their mission as well. Joya’s work is about empowering others to believe in themselves, or else connecting them with people who believe in them. Ultimately, this is what LadyDrinks is about –connection and empowerment. Whether it’s on TV, hosting a Lady Drinks event, or delivering a Ted Talk Joya’s mission of empowerment shows up in her brand and spot on style.
Here’s what Joya has to say about her brand and style:
About: I'm a long-time business news TV anchor here in New York City. I've taken the dynamic of interviewing thought leaders and CEO's from behind the TV camera to a live audience and creating events for women. LadyDrinks is a leadership development platform for executive women at corporates or female founders, based in New York City. In its origin, I marketed to and supported South Asian women as that is my ethnicity. But as I expand to other countries and cities, I welcome all executive women and female founders.
What 3 words describe your personal style? One Bold Statement piece. Ladylike. Chic.
How does your style reflect your personal brand? I'm a perfectionist. I believe in honoring the other party by being on time, and dressing for the occasion to show respect. I believe in following through on my word. I would venture to say that my dress style, hair and makeup have to be perfect too. I've been this way since I was a kid.
What is your signature piece? My scarves from Paris.
Learn more about Joya and LadyDrinks here
Watch her TedTalk here
Follow Joya on Facebook, Instagram, Twitter, LinkedIn, and YouTube
